Fairfield, Conn. Feb. 12, 2018 - The Intercollegiate Horse Shows Association (IHSA) is proud to announce the launch of their modern new logo to represent the brand. The new logo will unify the entire organization under one image.
In 1967, the IHSA was launched with just two colleges competing in hunter seat equitation. The organization was praised for its innovative competition format and quickly caught on. In 1979, the Western divisions premiered at the IHSA National Championships.
The IHSA has grown and evolved over the last 50 years. The original logo, portraying a horse jumping a split-rail fence, was created when the organization was in its infancy. A separate Western logo, depicting a reining slide was created after the Western divisions were added. Though encased in a similar circular format with the same color scheme as the original, the artwork was of a different style than the original. The IHSA leadership was challenged to combine the images in a compact form.
The new logo is a departure from the detailed realism of the original and reflects a new modern approach that is representational and borderless to convey the dynamism and spirit of the IHSA.
"Proud as we are of our rich history, it was time for a change," said Bob Cacchione, IHSA founder and executive director. "With the increase in communications and the significance of social media, it is really important to have one image that represents the organization. We are excited to move forward with our new look."
New IHSA Logo
Merchandise Now Available
The new IHSA logo is trademarked and can only be applied by a licensed vendor.
Please contact one of the vendors below for all your IHSA logo needs.
IHSA Official Embroidered Products
Merry Go Round Monograms has the exclusive rights to embroider the IHSA logo. Check out their website or contact them for information and pricing. Merry Go Round Monograms offers a wide variety of products and will work with you to find exactly what you are seeking.
Licensed IHSA Vendor
Market Street Promotions is a licensed IHSA vendor with rights to reproduce the IHSA logo - screened, etched, lasered or applied in any manner, excluding embroidery. Their goal is to find the best prizes and promotional items for your horse shows and stay within budget. Check out their website to view the extensive product line and contact them for information and pricing.
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